Advertising display device



Feb 10, 1931. H. J. ZIEMAN v ADVERTI S ING DI SPLAY DEVI CE Filed Aug. 20, 1928 2 Sheets-Sheet 2 A TTORNEY5 all its In -the clravvingsf "@Figuredis .a frontelevation'of thedevice 7 Patented 'Feb.,'1 0, 193 1 i Anvnnrismermsrmiy Application filed sagusuzo, 192s; 'sfiaifimemcee] i I This invention relates'to improvements in advertising 'dlsplay devices,

I. It "s 'th" object of the inv ntion to pro videa novel and improved advertising de-- s viceffor ntili zing the' light in the sk 1 other favailable'light; in the brilliant illumi- V. nation'of'an' advertising display colors if desired.- I V. I I v I I Morespecifically, islmy purpose to prov j 3'10 vide ifo r color efi'ects which have heretofore been impracticable,- to; provide fora quick I I and easy change of advertising display and color; to'provide "a, novel-and" improved mounting-for the advertising display adapt ecl to protectitfrom'injury; to'provide a a! novel and improved mirror mounting adapt- I xedltocincrease greatlythelife' of; a mirror "usedf'in adevice ofthis'characte'mtojprovide a color medium vvhich will resist fadingiink d fini ely Whenexpo'sed to the full sunlight;

and to provide a novel and improvedmounh r V 'in'g 'to maintain the entirefapparatus vvith I I in-'tl1eir proper relativeposif tions."

showing I modification of the assembly illustrated :1; o,inFig;6,-"; o t "Figure {'7 illustrating a further modification.

8 isia' view'similar to Figs; ,6 and Likeparts are i'dentified'by si ila r refer ence numerals throughout the several views.

1' The mechanicalconstruction of the frame or: caseinfwhich the parts are mounted is I such'as to provide 'a'sturdy mounting which .v is easily attached'to a'motorvehicle o'riother support 'While giving maximum protection 7 i to the glass partition and permitting of :the

above described The case 1sTmamtamed 'erect uponasuit?v of the I device I Figure 13 is areammatien ofthe device;

- mm. 21 m,-or' nwi xes;jwlscpusm,

changeof, an' advertising display-medium either as to substanceor'color, with-very "l t- 1 In 1 the preferred form o'if' chef-invention,

the case comprises a.back 10:having flaring Witha very large centralflopening {at '13 f about which the material comprising the top I is preferably of double thickness to provide strength. Spaced ,from' opening aae ali m sides a peripherallyextending marginal fiange'15 Within 'WhQChfiShP/ glass for} supporting and carrying the display isfi'ecelv able; A -v1sor preferably projects rdrwercuy at 16 'to increasexthe effectiveness of the'jdis the 'interiorJot thericase play by' darkening able support; suchas the top era cominer- .cial motorivehiela', by imeans ofanfeasel 170 which j may comprise fsi-mplj a 'horizofital n V-member "and'z'a vertical; :jsupportZ- 18; both o ffvvhich" are :c or-inected 'to' thejbaCk I 10,- as 5 7 best shown in. Figure (5.;1 The] horizontal I -mem'bermay be suitablypaperturednasfat '19 7 v (Figs. 2 and3) ,to receiveattacl1ing"s,crevvs.'

The back 1 0 is preferably at an angle of I approximatelyio With {reference {both II to thehorizontal and to :the -vertical It is thereby adapted to provide a i' su'p'port, and so backing for the reflecting miner; 20'. The

back is provided-vat21 With afjnumb r. f, I V V prongs orffingers' whichf ektje'nd about-the lower edge of the mirror-to hold itin-p si 7 I tion.

It has been found by @pefmme thaewiire a device of'this character is exposed tojith'e 1 Y Weather as when mounted'on the top of a com f mercial vehicle moistureis apt toac'curnu'late .on the back-of mirror-20 vvith the result that the refiecting'ba'cking iof the mirror-becomes destroyed. I have I discovered, i however, that this difficulty can be .overcome b-y the con struction herein disclosedin which the entire peripheral -margin cfthe mirror is encom assed in channel-shaped rubber members'25 whichirest'against the back 'Wall 20 of'the 'deviceand thus space the mirror therefrom.

The space between the'mi'rror and the back Wallisvented and drained through the-open. -1Q0 I i v 1 L ings 26 and 27". Incidentally, the channelsha-ped pieces ofrubber tend to absorb shocks to which the mirror is subject andfthis dewhichthe mirror is sup'portedi as herein dis sirable result takes the place ot thesupport which is otherwise given to the mirror if the mirrorrests directly upon the back wall 10" of the. cabinet. {It is found that devices? in closed, will lastiindefinitely without lng, scratching, or breakage ofthennrror.

In order toirender the mirror useful as air advertising display inediun it is necessary to provide alight difl'usin-gmean's andfa 'stenoil of some character which w ll only permit the passage of such brightlycolored lightas is required to make the display eliective. In

the simplest form of a device ofjthis char acter, the stencil may comprise paint 'applied to the under surfaceof asheet of difiusing glass,v of the type commercially know npafs moss glass, or-its equivalent. The letters must I wiping dust from the interior of tee viewing cabinet; It is preferred: therefore to provide as a basis for the display a sheet 30 whichis be applied reversely, lhowever,since they are seen inverted in the mirror and, furthermore, it is found that thevpaint becomes i scratched n practice due to the necess ty-of preferably of clear or transparent glass and which is supported-above the opening 13F111 thetop 12ofthe viewingcabinetby means of strips of channel rubberv identical with those previously described. The glassiisot such a size that the glass withgthe channel rubber applied to ts margins is pistreceivable between the upstanding-flangesli or If desired, the stencil maylbe formed paint which is preferably black andrentirely,

I opaque and is applied at31ltothe upper .4 out clear'spaces at'32 in the form ofletters. Theshee'tof light-'difiusing or moss glass'33 surface of glass 30in such-away as to block is then applied to-rest on the rubber channels 7 25 and the assembly is maintained by: means of the skeleton cover 37' which bears; marginally upon moss glass 33 and embraces flange 15 asrbest shown in Figure 6. :The cover maybe bolted to the cabinet in th'e' manner shown'in Figures 2 and, 5.

V The above arrangement which is illustrated in detail in Figure 61s very satisfactory where a single color is desired and where no changes eitherin color or substance ofthedisplay are necessary. The moss glass 33: may be precured'in any desired color andthe light of the sky or the'direct sunlight shining thereon becomes brilliantly visible in mirror 2Q to an observer standing in front of the cabinet who sees only such portions of the highly -illumi-' nated diifusing screen 33 as are exposed in the unblocked openings 32 of the stencil plate In order to facilitate changes in thechar acter of the advertising, the constructions shown in Figures 7 and 8 arelpreferredl In this construction, the glass plate 30 is entirely clearand devoid of any stencil markings.

Themoss' glass 33 instead-of being colored,

may be white or even transparent to any degree which is permissible within the requirements as to'the diffusion of thelight'. V

", The stencil in its construction vis. painted i upon a; separate sheet f of glass 40 which is slight lysmal ler than the glass pane 30 so that it may rest between the flanges of the marginal channel25'. The entire displayiis transparentcolorefld material preferably of some cellulose type such as tlie.papercominercially known as cellophane.- Itwillbe; obvious thatiit possible either to cover tlie Y entire display with one'sheet of paper to, give I a; single color effect gor. else 1 to use separate pieces of paper of diiferent colors, inyorder that parts'ofl the display color from other parts. 1 V g V The use of colored cellophane solvesia practical probleniin devices of thiskind, since itl has been found gthatl-no dye suitable forgprint- 1 ing' purposes will resist fading when exposed to the sun, whereascolored cellophane maybe exposed tothe sun indefinitely; without fadi ng e i v will adhere to and destroy "a coating of- 'the type ofpaint used for lIlflI'klHgOl'l glass.

response to temperature and moisture co n+ ditions and it'i's impracticable-tense any ordi- DQZIEYJHGFHES of holdingit inplace lest itb'e come wrinkled or torn through. expansion or colored through the very simple expedient of int'e'rposing' between the stencil glass 40 and the clear'glass30 one or more-sheets of highly Cellophane, "however; has a rather ihigh contract-ion,.}l his problenris solved inthe j I present device by laying the cellophane fiat between the panes of glass and Q without anchoring; it in any} way, other :than by" the found that the; desired color effects are pro;

duced in this manner withoutwrinkling,

crack-ling or distortionpf the cellophane paper; and without fading such as was ex,- perienced in attempts toi use other color screens-eta transparent nature; A

Celluloid ndi, other transparent sheets which may be colored are also usable, and are}. regarded for many purposes as the equiva lent of cellophane although the paperis some "what cheaper.

It will likewise be ease thathesttnei need 'notbe Wholly-opaque but may be cut from some transparent colored paper or other screen to give-a multiplicity of desirable color pressure. ofthe upper; glass thereon, Itv is efiects. fl' i Figure-81 have'illustrated theuse I of two sheets of coloredcellophane,*one=of" which iscontinuouse as sh'own'at 41, and the I fotherf of which is cut to comprise a stencil. gBy wayofan' exainple,"the stenc l sheet 42 upon the light. It will be ohvious'that still different color effects maybe produced by cutting out the letters or symbols from cellophane of one color and inserting theminto the open areas inthe cellophane stencil sheet of a different color.-; The joint-between the 1 "backgroundareas andthe lettersor symbols may be-covered with. narrow strips of'black" paper andthe wholem'aybe held in place be Y tween-two sheets of glass, asherein disclosed,

thus eliminatingiany necessity for relying cellophane. i I i I The sheet of moss glass resting on the rubv -"be'r channel strips makes a water tight joint which protects the color screen.

' callyrthe thin, transparent?cellulose, paperas above indicatech'celluloir is also usablein- I 4.0 terchangeably I claim: H H v o 4 1.1m a dev ce of the character described, the combinatlon with asupportingfraine, of

' -a glass fitted therein and, provided about'its- 'marginswith a peripherallyextending resilientchannel seated in said frame, a diffusmg glass resting upon-said channel and frame, together witha stencil screen mounted upon said first mentioned'glass within the peripherallyextending channel and beneath saiddiffusing glass. 7

upon adhesire which cannot be used with Itiwill be unjderstood that in referringto' cellophane itis intended to designate generllike product which is now widely available in l rious-colors and itis not desired to limit. thisinvention to the use of any specific prod and or the product ;of-; specific manufacturer. It is even possible'for' certainpurposes to'use waxed orf oile d paper where a ihigh degree of transparency is not requiredyand,

the aperture'cf said top, a sheetFof colored.

withcellepliane forniost pur; e 's 'pp I means for securingsaid. diffusing glass and 'said'first mentloned glass 1n place upon said 3 In a device of the character-described, the combination with a supporting. frame, ofa glass fitted thereinyand provided about its margins with a'peripherally"-extending resilient channel seated i-n'said frame, a difs fusing glass resting-upon said channely'an'd means for secur ng sald diffusing glassiandl;

- said first mentioned glassin placefupon said frame, together "with a stencil screen'mounte'd 5 upon saidfirst mentioned glass withinz'thc p $11 I ripherally extending channel and beneath said diffusing gla-ss, and a' sheetflof 'colored 1 V cellophane interposed between said stencil screen and said firstmenti-oned glass. 1-. 4t: 1 In a device of the characten'described, 6:8 i-the; combin ation' with a "viewing cabinetproV viding an'inclined mirror andanapertured I .top provided-with an encirelin'g'flange,'ofa transparent supportup'onsaid flange, a sheet of colored paper mountedon said support andraaj a light transmitting 7 pressure plate resting upon said paper and adapt-ed to maintain its position upon said'support, together "with" "means for maintaining'said' pressurekplate v and support assembled uponsaid cover-1n w registry with the aperture'thereo'f, and meansfor blocking out'specific areas of said paper a for light transmissionv 'th'erethrou'gh in a 7 color determined by the eoloriof-said paper;

the cornbinati'onjwith aviewing cabinet pro vided with an inclinedmirror, and'an 'apertured top of a-transparent support covering. i

5. an a device or: the character" described, e5?

cellophane. resting. upon said 'fs'upporai stencil nieans blockin'g- .out predetermined areas of said cellophane for'tra-nsini'ssionof; light of a predetermined color,fand a clamping de-' vice holding said stencil means-'and-.paperlto T i; j: i 6. In a d'evice of the character described, the combination of a cabinet provided with an inclinedsmirror,an o en front andan apertured topfof a glass plate 1 fitted to said top to cover thel aperture therein," a 1 rubber channelabout the periphery of jsaid'plate interposed between the margins of the plate and the adjacent marginal portionsof the top, a'stencil screen movably-disposed' upon said plate between said rubber-channel members,- a diffusing glassrestingupon said chan-' nel members, and means'for securing said glass screen andplate in assembled relation upon the top of said cabinet. I I

7JIn' a devicejofthe character described, 11% the combination of acabinetprovided with an inclined mirror, an open front and'an apertured top, ofa glass plate fitted 'to said top to cover the aperture therein, a rubber stencil screen mo'vablydisposed upon said plate between sa d 'rubber'channel members,

a "diffusing glass resting upon saidnchannel 3 in: j

members, and vmeans for securingjsaifd glass screen jandplate inassemble direlation' upon thetopof said cabinet, together with a sheet of Substantially transparent colored paper interposed betweens'aid screen and plat'e and adapted to bepositioned by compression therebe'tween. l .v r" 8.'In a device of the character described,

thecombination with aviewing chamber having an apertured back, ofa mirror resting in said chamber on an incline -1n spaced relation to said back,.,and provided with sup- "porting 'means exposing the back :of the mirrorto aircirculating through the aper ture ofsaid back whereby itoV.-prevent accumulat onsofmo'isture on thejreflecting sur- "1 368 thereof, t V

"9. In adevice ofthe character described,

the combination, with a viewing cabinet-pro- Iyided with air-inclined supportan d amirror n an inclined position upon said support-,of a rubberchannel member fitted about the periphery of'said mirror and spacing said mirror from sa1drsupport,"the space behind said mirror being ventilated.-

;10. In adeviceiof the-character described,

a viewing chamber comprisingan inclined back, flaring-ends, an apertured top provided with a visor, "and an easel connected with said back and provided with-means for the sup- .port of said viewing chamber; in an; erect position and forthe attachment thereof to a mounting. g

1 :11. In a device-0f the characterdescribed,

the-"combination:with; an inclined mirror, of: a vlewing chamber provid ngzasupport for the mirror andghaving 'an apertured top of which; the material adjacent'the aperture isfolded-backupon itself at the margin ofthe aperture and is thence bent upwardly to provide a flange spaced from saidiaperture', light diffusing and stencil means mounted upon said top beneath saldfiange, and a skeleton cover appliedto 'said'top aboutsaid flange and adapted to secure said means in place thereon; r a l 12. In a device of the character :described,

the combination with .an inclined mirror, ofa viewing chamber providing a support for the mirror and having an aperturedtop of which the material adjacent the aperture is folded back UPOII 'ltSBlf at the margin of the aperture and is-thence bent upwardly to provide a flange spaced from sald aperture, ligl'it diffusing and stencil means mounted upon said topbeneath said flange, and a skele ton cover applied to said top about said flange and adapted to secure said means inI-place thereon, said means compr sing a glass plate, a color sheet mounted thereon, a stencil 'top, of a plurality: of sheets ofc olored; cello phanein face contact 'and formed to provide areas definedm colorand of a-predetermined' form to represent desired characters, light transmitting sheets ini'lpressure engagement with said sheets of cellophane for the mount.

ing thereof, and means securing said last mentioned sheets upon said top.

14. In a device ofthe character described, he combination Wlthtiviewing chamber pro-1 vidlng an ll'lCllIlGCl mirror and an apertured top, of a pluralityof sheets of differently colored cellophane'ot such' form andin such relat on as to define predetermined colored areas in the form of predetermined symbols; on a colored background, together with glass a plates in pressure engagement upon said M sheets-of cellophane whereby to maintain the posit on thereof, -andmeans for "mounting sald'plates wlth the interposedsheets of cellophane uponthe' top 01'. said cabinet in registry with the aperture therein;-

155. In a device oit'rthe characterdescribed,

the combination witha viewing chamber providing an inclinedmirror and an apertured top, ofatplu'rality of sheetsof differently colored cellophane ofsuchform andrinsuch" relation asto define predetermined colored areas in thei'orm of predetermined symbols aperture and a skeleton cover adapted to secure said plates within said flange andf'pro- I vided with means of attachment to said 116; In a -device of the character des'cribed,f

the combination with a's'upporting frame,

of a' glass fitted therein: and provided about its margins with a peripherally extending resilent channel seated in'the-frame, a ClllILlS ingflglass resting upon: said channel and spacedby a portion thereof 'tromf'said first glass, a sheet of material in thespacewithin 3 saidchanneI portionand betweeni said glasses and adapted to modify the effect-off -light passing between said glasses.

' HARRYJ. ZIEMAN,

screen mounted uponsaidcolor plate and a f diffusing glass upon said color screen. 18. In a device of the character described, the combination with a viewing chamberproviding an inclined mirror and an apertur'ed 

